JPLUS is an independent brand who produces modern eyewear.
Founded in 2009 in Italy by Alessandro Martire, JPLUS has immediately stood out for the coloured
stroke on the front which recalls the J shape.
Inspired by the Jack Kerouac’s thought on the beat generation, from which the logo was born, JPLUS presented its first collection as a tribute to 3 prominent figures of this historical movement: Jimi Hendrix, Janis Joplin and John Lennon.
Starting from a classic design, JPLUS recovered from the past the most iconic shapes as a starting point to build a collection more complex and articulate.
Models as the Jimi’s or the Janis’ keep being a source of inspiration and stylistic continuity.
Since its birth, JPLUS’ goal has been to develop and produce high quality eyewear, entirely made in Italy and with a fair price.
Alessandro Martire explains his beginning thought that brought him to conceive the brand: “Talking with many passionate friends like me and observing the eyewear market, I felt some kind of disinterestedness in looking for sunglasses in the usual distribution channels.
The research was moved to particular vintage markets or to the concept stores who kept making stylistic research. A clear sign of sickness towards the companies who offer boring products at unjustified prices.
From this situation, the idea to have a more “social” contact with people took shape, presenting a collection with a strong identity directly to the final public, during events or parties as “Salone del Mobile” in Milan or the Venice Film Festival, where people were able to buy directly our product. In this way, we got the possibility to have a clear view about what we were doing and the emotions that we could raise.
This direct contact with our public has always been written in our DNA and will always stay alive, and through our distributors it has been extended at the whole commercial area.
JPLUS developed for two years a collaboration with Costume National, a Milanese brand considered as one of the fathers of minimalism, and designing together with the maison several personalized masterpieces for Vincent Gallo, David Bowie and Lady Gaga.
The design is based on the combination of tradition and technology which, translated into the collections, means inserting elements or technological content on traditional forms.
It can be read as a form of respect for the starting point and a strong desire for evolution. The mood of the brand is street-elegant.
At the beginning of the brand, many young people were looking for vintage glasses and their behavior has been interpreted as a desire to go against a certain type of design, to homologation of image and globalization.
The aim was therefore to leave a mark, an imprint to stand out and to be distinguished, and that had a close connection to the thought that came from the street because it’s there where the brand still draws its inspiration.
JPLUS produces its eyewear entirely in Italy. In the production JPLUS seeks for sperimental abilities, know-how, skills to face complex and exclusive projects.
JPLUS is in partnership with the best acetate factory. A considerable part of JPLUS collection is made of an acetate named bioplastic M49 that is 100% eco-friendly.
All the sun lenses are 100% UVA and UVB protected and most of them have been processed with the anti-reflective treatment to improve the visual quality and sharpness.
JPLUS has always been committed to studying comfort and fit of its products.
Every frame is built around the human being and his physiognomic variables.
All the designs are property of JPLUS that develops internally in his style office every single fit both for men and for women.